How to optimise images for web use
Optimising images for website use is an important process all website publishers should take. The benefits include:
There are many tools out there to make this process quick and easy. The best part; most of them are free!
Below is our recommended process to freely optimise images before uploading for web use.
1. Resize your image at express.adobe.com/tools/image-resize
Upload your image, then choose a size for the image that is suitable for the space it is intended for. As a guide, a large image could be 1000-2000px, a medium image around 400-800px or a small image around 100-200px. There are handy presets for social media channels too!
2. Compress the image
Download the image (you'll be asked to sign in). It should already give you a much smaller file size, however we can go one step further using tinypng.com. Drag your resized image from step 1 onto the tinypng canvas (it works for jpgs too). Compress up to 20 images at a time at no cost.
Viola, your images are now of optimum dimensions and file size, with barely any loss in visual quality.