Optimising images

Optimising images for website use is an important process all website publishers should take. The benefits include:

• Faster page loading times
• Reduced page file size, which is important for those using mobile connections
• Favoured by search engines
• Better for the environment - less load time reduces energy consumption used when loading the page

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There are many tools out there to make this process quick and easy. The best part; most of them are free!

Below is our recommended process to freely optimise images before uploading for web use.

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1. Resize your image at express.adobe.com/tools/image-resize

Upload your image, then choose a size for the image that is suitable for the space it is intended for. As a guide, a large image could be 1000-2000px, a medium image around 400-800px or a small image around 100-200px. There are handy presets for social media channels too!

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2. Compress the image

Download the image (you'll be asked to sign in). It should already give you a much smaller file size, however we can go one step further using tinypng.com. Drag your resized image from step 1 onto the tinypng canvas (it works for jpgs too). Compress up to 20 images at a time at no cost.

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Viola, your images are now of optimum dimensions and file size, with barely any loss in visual quality.