The African Reinsurance Corporation (Africa Re) is the leading pan-African reinsurance company and the largest reinsurer in Africa in terms of net reinsurance written premiums. Our services were recommended to Africa Re in 2014 by our longest standing client, Allianz. In 2015, we led the rebranding of Africa Re. Our challenge was to find the best way to strengthen the client’s brand in all the territories they operate. We created their new corporate image, developed brand guidelines and managed the roll-out of the new branding companywide.
For Africa Re’s 40th anniversary in 2016, we worked with the client to undertake detailed research into the corporation’s history. The research resulted in an hour-long documentary film, a bilingual coffee table book and a range of branded executive gifts which were presented to leaders across the corporation. We are happy to have helped Africa Re with this unique and exciting brief and we consider this to be a great testament to how comprehensive and extensive our creative services truly are.
Africa Re operate from offices in eight countries: Nigeria, Morocco, Kenya, Ivory Coast, Mauritius, Egypt, Ethiopia and South Africa. Nurturing our great relationship with Africa Re requires excellent communication and a nuanced understanding of how to handle market differences around the world. The experience and expertise we have gained while working with the major players in the global insurance industry for over 15 years means we are in a solid position to deliver a quality service and innovative, high impact products to clients of all sizes all over the world.
Since we engaged with Africa Re, we’ve designed, produced and managed delivery of thousands of creative products from the UK to Africa. Our work together has included: full company rebranding, branding guidelines, research, brochures, videos, animations, fact sheets and executive gifts.
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